SEO Marketing Services
Search Engine Optimization, more commonly known as SEO, is one of the best and longest-running digital marketing strategies. It's the longest-running because it was the strategy most often used to market services before the invention of social media. Like social media, search engines have undergone many algorithm changes that have impacted website performance. One thing is sure: if you want consistent long-term quality traffic, you must invest in SEO marketing.
When done correctly, Search Engine Optimization rewards you with many targeted visitors looking for your products and services. It's an evergreen marketing strategy because, as time goes on, it continues to reward you with free traffic. The challenge is keeping up with search engine algorithm changes and maintaining a steady flow of valuable and engaging content across your website. SEO is an excellent investment if you want to reduce your monthly advertising budget.
- Even though SEO marketing has existed longer than social media marketing, it's the marketing channel most often neglected. Sure, social media ads are fun and sexy, but they are expensive. If social media ads are Lamborghini's, SEO marketing would be the Honda Civics of the world. Dependability and reliability are two adjectives that come to mind with Honda Civics and SEO marketing.
Our Approach To SEO Marketing
We Follow Our Own SEO Advice
From optimizing technical SEO to crafting high-quality content and adapting to the latest algorithm changes, our SEO marketing services excel in boosting online visibility. At KnewChoice, we only focus on scalable, evergreen strategies. We ensure our clients stay ahead of algorithm updates and offer support in creating and promoting high-performing content. Our team also recognizes the significance of technical and user-centric aspects; we understand that engagement and content relevance play pivotal roles in achieving high search rankings. This holistic approach elevates organic search results and positively impacts our clients' overall marketing channels, contributing to sustained success.
KnewChoice SEO marketing services differ from other agencies because we consult you on what SEO strategies work for us and our clients. How do we know what's working? We run tests across our website. If the tests prove beneficial, we pass that data on to our clients so they can also be successful. Why would we suggest you test something on your website that failed miserably for us? You can agree it's not only unethical, but it's a massive waste of time and money. We're here to help you increase your revenue, not spend it on your behalf. Our team believes in transparency and open communication, fostering a collaborative partnership for long-term success.
Scale Profits Even Further With SEO & Paid Search Marketing
If you want to dominate your market and scale profits even further, combine SEO marketing with paid search marketing. Since both rely heavily on search engines and keywords, combining both allows you to dominate ad positions & organic search results on the first page of Google & Microsoft. You also gain access to more data to see a correlation between conversions between paid traffic and organic traffic across your site.
Lead Generation
E-Commerce
Social Media and Search Engine Optimization
KnewChoice SEO Marketing Services FAQs
SEO involves techniques to enhance a website's presence in search engines like Google and Microsoft. This is done by improving established rankings for specific keywords and phrases and making your website more relevant to those searches. Ultimately, this leads to more free traffic and increased leads and sales across your site. Our SEO marketing services focus on optimizing the content on your site with the keywords your customers are searching for. The end result is more targeted traffic to your site and customers willing to buy your products and services.
Not even close. Search engines change their algorithm several times yearly to improve the online user experience, which can impact a website's SEO performance. Maintaining an ongoing SEO strategy often negates negative impacts on a website. SEO is as effective today as it was 20 years ago.
1000% yes! When used correctly, SEO can help improve your website ranking and content indexing across search engines, your social media performance (paid and organic), and your paid search marketing efforts. All of these marketing channels incorporate SEO in some fashion. Adding keywords to a YouTube channel description or creating hashtags exclusive to your business are all forms of SEO. Our SEO marketing services focus on identifying potential keywords & content optimization across your website and social channels for greater reach.
Since both rely heavily on keywords and key phrases, combining both marketing channels lets us kick your marketing efforts into overdrive. By using tools like Google Analytics & Google Search Console, we can find ways of improving leads and conversions while reducing overall advertising costs. This strategy allows us to determine when we should use SEO (free traffic) to get you leads and when we should bid on paid traffic through Google Ads to increase sales and lead volume.
The simple answer is every business worldwide needs to utilize SEO marketing. Your business might need more than one type of SEO marketing service. For example, suppose you're an online e-commerce brand. You can utilize both traditional SEO to improve your website performance and e-commerce SEO to improve your product listings across product feeds on Google and social media. If you're a local business, you will need to utilize local SEO, which is different from traditional SEO because you're trying to improve foot traffic to your business vs your website. In this scenario, you will need to focus more on keywords related to your city or town to attract local customers to your business.
Unfortunately, yes. Your online marketing efforts are not a hidden secret from the world. There are many tools out there, like SpyFU, SEMrush, Ahrefs, and Raven Tools, to name a few. That's also how we conduct competitor research. Rather than focusing on your competitors spying on you or bidding on your keywords, focus on generating valuable and engaging content. This will gain more trust and dedicated followers who will choose your services over your competitors.
While it's okay to use tools like the ones mentioned above to "spy" on your competitors and understand their keywords, content, and backlink strategy, it's never a good idea to copy their SEO strategy verbatim. Our industry is plagued with marketing professionals who need help understanding SEO, which means you could be copying someone who doesn't know what they are doing. You are better off using their keyword data as a starting point, but focus your time and energy towards creating valuable content your audience will appreciate.