Your Knew Analytics Agency
At KnewChoice, we take performance analytics very seriously. How can you tell? Just take a look at our logo, the digital brain that forms part of our logo was created using data and market research to illustrate how important data is to our company. Perform a Google search and you'll notice we're one of the only agencies openly talking about performance analytics. Our agency doesn't just audit your Google Analytics account, we audit all of your KPIs to identify what is driving revenue and where there are gaps.
Digital marketing performance analytics involves systematically collecting, measuring, and interpreting data to assess the effectiveness of various marketing efforts. It encompasses tracking key performance indicators (KPIs), such as website traffic, conversion rates, click-through rates, and return on investment (ROI). These insights enable us to make data-driven decisions, optimize strategies, and identify areas for improvement, ultimately leading to more effective and efficient marketing campaigns and better overall results.
- Our approach to analytics involves reviewing your entire marketing strategy to understand what leads to revenue. It consists of auditing your campaigns, sales funnel, CRM, and analytics accounts and improving your CRO (conversion rate optimization) efforts. If your business has hit a plateau, it could be related to a leak in your funnel.
Our Analytics Methodology
Leveraging Performance Analytics
In 2023, marketing performance analytics significantly evolved due to several key trends. The growing emphasis on privacy regulations, like GDPR and CCPA, prompted marketers to adapt their analytics methods to ensure compliance while capturing valuable data. The increased integration of artificial intelligence and machine learning allowed for more precise and real-time data analysis, enabling marketers to make faster and more informed decisions. Additionally, the rising importance of customer experience led to a deeper focus on user-centric analytics, providing insights into customer behavior, preferences, and feedback. As a result, marketing performance analytics in 2023 became more sophisticated, privacy-aware, and customer-centric, shaping the future of data-driven marketing strategies.
As an expert analytics agency, KnewChoice leverages a powerful combination of Conversion Rate Optimization (CRO), Google Analytics, and custom reports to drive substantial revenue growth for businesses. By meticulously analyzing user data and behavior through Google Analytics, we identify conversion bottlenecks and areas for improvement. We optimize website elements and user pathways by implementing CRO techniques to enhance the overall customer experience. Lastly, custom reports are tailored to provide in-depth insights into specific business objectives. This data-driven approach allows our agency to fine-tune marketing strategies, identify high-performing channels, and maximize ROI, resulting in increased revenue, improved customer satisfaction, and long-term business success.
More Than Just A Google Analytics Agency
Unlike one-trick ponies at parties, a good analytics agency goes beyond Google Analytics. Your agency should prioritize KPIs, marketing channels, and fix funnel leaks for revenue growth. If your current agency falls short, consider finding one focused on growing your revenue, not just vanity metrics.
CRO Services
Google Analytics Set Up
KPI Benchmarking
Custom Reporting
KnewChoice Analytics FAQs
Marketing performance analytics involves evaluating and interpreting data to gauge the effectiveness of marketing strategies. It includes tracking key metrics like website traffic, conversion rates, and return on investment to make informed decisions and optimize campaigns.
Performance analytics provide actionable insights into the success of marketing efforts and how they impact business operations. The data collected allows businesses to make informed decisions regarding marketing campaigns and how they contribute to product and service sales. The result is allocating resources effectively and maximizing return on investment.
Most marketing agencies do talk about performance analytics in some form. The problem is that most agencies need to be made aware that discussing topics like Google Analytics, conversion tracking, CRO, and benchmarking KPIs all fall under the performance analytics umbrella. While most agencies focus on the micro aspects of analytics, we focus on the macro side. We do this because we want to understand all of the marketing decisions leading to revenue so we can explore scaling the channels driving the most revenue.
There are dozens of tools out there. Examples include Google Analytics, Adobe Analytics, Salesforce, Supermetrics, Funnel.io, and Tableau. As AI evolves, we will likely see new platforms heavily relying on automation to track marketing channels and performance reports.
It provides actionable insights, enabling businesses to make informed decisions about campaign optimization, budget allocation, and overall business operations. It also uncovers marketing funnel leaks and sales process bottlenecks that could cost your business valuable sales. Once the issues are addressed, a strategy can be developed to correct the issue.
By analyzing key performance indicators (KPIs), businesses can identify high-performing strategies, optimize campaigns, and allocate resources to activities that yield the best return on investment.
KPIs include conversion rates, click-through rates, customer acquisition costs, and revenue generated, offering a comprehensive view of marketing success. Closely monitoring these KPIs ensures you spend more time working towards efforts leading to revenue and less time on efforts costing you money.
Previously, we worked with a client whose campaigns weren't converting despite a growth in leads. After a thorough audit, we discovered the leads weren't converting due to call routing issues. By analyzing call tracking data and implementing corrective measures, the client saw a 25% increase in revenue in just four months. This illustrates how performance analytics can uncover and address critical business issues.