Paid Social Media Marketing
When searching for a top-tier marketing agency specializing in paid social media marketing, your answer is KnewChoice. Our team of paid social media experts is meticulously chosen for their extensive knowledge of social media platforms and building marketing strategies to achieve results. You must partner with an agency that understands the nuances of each platform to ensure you are hitting the right KPIs.
Similar to PPC advertising, paid social media allows businesses to take advantage of placing targeted ads across today's most popular social media platforms. Paid social media, not to be confused with organic social media marketing, is designed to place an ad (aka sponsored content) in front of people likely to take action. The challenge is finding the right audience segments that lead to purchases and sales across popular platforms.
- While you may be tempted to run and manage your ads across social media platforms like Facebook, Twitter, Instagram, and LinkedIn, you are better off working with a paid social media agency that understands how to leverage lead generation and e-commerce strategies across these platforms for greater efficiency.
Our Paid Social Media Marketing Methodology
The Current Social Media Landscape
In the early days of social media, running ads was incredibly lucrative. You were also given a plethora of targeting options that almost seemed unethical. Over the years, all social media platforms have been forced to change their targeting options to comply with privacy laws and to prevent discrimination against certain groups of people. All of this is for the better, but it has made social media advertising more challenging - if you need to know what you're doing. While social media advertising might initially seem complicated, our team is familiar with the current strategies that make social media work for you.
How can KnewChoice scale my company's social media campaigns? We leverage tools like first-party data (the customer data you collect), audience segmentation tools, and social media trends to target your ideal customers. We also work towards crafting the right balance between graphics & ad copy, which is crucial in today's social media strategy. Most businesses need to realize that consumers are more aware of ads & high-pressure sales than ever before. Consumers want to genuinely connect with brands that appear more human and offer products that help them solve a problem without selling them more stuff.
Paid Social Media Marketing Is The Way To Go!
While we would love to help you with your organic social media management, our services are better suited to paid social media marketing. This is because paid social media allows us to accurately track actionable KPIs that lead to revenue goals, thus justifying your monthly marketing budget. Organic social media ROI is more complex to quantify and, therefore, more challenging to prove our value.
Lead Generation
E-Commerce
Additional Benefits of Social Media Marketing
KnewChoice Social Media Marketing FAQs
To answer this question, you need to identify two things. Who are your ideal customers? And Is your business B2B or B2C? These two questions will help you choose the right platforms to communicate your message to your ideal customers.
Of Course! After all, we're an extension of your marketing team. Our primary objective is to ensure your business uses the social media platforms relevant to your business. Businesses often fail on social media because they choose the wrong platform to sell their products and services.
Indirectly, yes, we can. Follower growth falls into organic social media marketing, something other than what we offer. Instead, we focus on paid strategies aimed at attracting your ideal customers. As we continue to scale your business through paid social media marketing, a minor by-product of our efforts is organic followers as people begin to engage with your business.
If you're an existing client, yes, we can. Over the years, our founder has established relationships with key personnel at various social platforms, and we can reach out to them in case of an account suspension. That being said, we will NEVER do or advertise any products or services that will get your account banned or suspended. We adhere to each platform's terms of service to avoid this sort of thing. Unfortunately, we can't help if you're not an existing client. We need to clearly understand what led to the suspension in the first place.
Although it's common for businesses to share the same content across all their social channels, there are more effective ways to use social media. Yes, it requires more work, but sharing unique content is more rewarding in the long term. The best approach is repurposing the content to fit each platform's audience. This approach leads to better brand recognition and higher content engagement, building more trust with loyal followers.