Building A Modern
SEM Agency
KnewChoice was founded with the idea of bringing top marketing professionals from around the world to small and medium-sized businesses that desperately need assistance with digital marketing campaigns.
How It All Began
Ideation to Creation
When we built KnewChoice, we wanted it to be more than just another SEM agency, social media marketing agency, or SEO marketing agency. We wanted KnewChoice to embody out-of-the-box thinking, in-depth analytics, and a place for creative marketers to come together. After closely monitoring our competitors for a few months, we saw what they did well and what they could improve.
During our research, we discovered that If we wanted to impact a very saturated market, we needed to find a way to blend creative marketing with particular technical marketing skills. By taking a comprehensive analytical approach, we found ways of demonstrating our professionalism while maintaining a high level of creativity. Our approach ultimately led to the creation of our logo, color palette, and overall tone across the site. As you explore our site, you'll notice our content is approachable, but our imagery is bold.
Prioritizing YOUR Success
Growth Minded SEM Agency
What separates KnewChoice from a typical SEM agency using catchy names and flashy logos? For us, it’s our willingness to put people and businesses first. Too many agencies prioritize their ego over helping their clients succeed. Our founder has helped scale other businesses and knows how difficult it is to grow a company from scratch. He also understands the value of money and what it means to grow a business that may have limited resources.
If you pay attention to the content on our website, you’ll notice we mention revenue and ROI – A LOT. Why? Because you can employ the wittiest marketers and coolest graphic designers in the world, but who cares if your landing pages and funnels aren’t generating revenue?
While we strive to build landing pages and funnels that are visually appealing, it is not our main objective. Our SEM agency prioritizes campaign efficiency over aesthetics. Ultimately, we want our clients to be as successful as possible.
Going Above and Beyond
Optimizing for Revenue
At KnewChoice, we know how vital every marketing dollar is to your company, so our team prioritizes your marketing budget as much as possible. If your campaigns are performing well and they could use a cash infusion, we’ll make the suggestion. However, if your campaigns are performing poorly, we won’t suggest adding more money to the suffering campaigns to help boost their performance.
By never settling for mediocrity, our team will use every tool at our disposal to help scale your businesses. If you’re looking for a marketing partner to help you make logical & data-driven decisions to help drive more revenue, you’ve come to the right place. If you’re only here for free marketing advice you want to implement on your own, we can also help.
Our Founder
Looking back at life, it’s a wild realization when you analyze the many twists and turns that bring you to your present-day life. For me, the wild adventure began in 2009 when I decided to leave a very comfortable job in the finance industry in pursuit of starting an insurance brokerage.
To make matters worse, my decision to walk away came during one of the worst economic crises the US had seen since the Great Depression. I thought, “What could go wrong? I know many business owners in this town, and I built a reputation for myself”. A year later, reality sank in.
My leads were drying up, and my financial reserves were dwindling. I was running out of options and needed a solution quickly. After trying the usual approaches like pounding the pavement and cold calling, both had worse closing rates than buying online leads. Faced with desperation, I turned to the internet at 1 am and began researching. My search query? How to make money online, followed by how to get leads without cold calling. It was this pivotal moment that shaped my life today. Like a tsunami, I was hit with information that included everything from blogging, SEO, affiliate marketing, etc.
One SEM marketing success led to another, and I eventually sold my insurance practice to focus exclusively on digital marketing. Little by little, I began working through various well-known SEM agencies, each with its specialty. After managing hundreds of thousands of dollars in ad budgets and working on hundreds of campaigns over the past seven years, it made sense for me to return to entrepreneurship with newfound skills and determination.
That’s how I came up with the idea for KnewChoice. Offer businesses the most value you can through proven marketing strategies that work across agencies and industries and accomplish this with specialized marketing strategists. By assigning specific tasks to our strategists, we’ve streamlined operations, launched campaigns faster, reduced the margin of errors, and held people accountable for poor performance.
While I may not be able to guarantee your marketing success, I can guarantee that our SEM agency will do everything in our power to ensure you are successful and, above all, profitable!