KnewChoice E-Commerce Agency
Are you looking for an e-commerce agency that can help improve your e-commerce campaigns? KnewChoice is the perfect solution. Our team of e-commerce strategists can enhance your product listings across product feed platforms, optimize Google and social media e-commerce campaigns, offer detailed e-commerce analytics, and improve your overall e-commerce SEO. We have dedicated e-commerce experts who live and breathe e-commerce and are ready to help you scale.
When searching for an e-commerce agency, you may have noticed that smaller agencies can only focus on one service at a time. If you need multiple e-commerce-related marketing services, you're often forced to work with larger agencies that charge a fortune and hardly spend any time managing your campaigns. KnewChoice is different. Our team of e-commerce strategies focus exclusively on SEO, paid search, & paid social e-commerce strategies. Our mission is to improve your brand recognition to generate more revenue
- Are e-commerce agencies really that different from lead-gen marketing agencies? Yes, they are. Finding a marketing agency or strategist that can effectively balance both disciplines is rare because they have different learning curves & marketing tools to get the job done. That's why we have dedicated strategists who only work on e-commerce campaigns.
Our E-Commerce Marketing Methodology
Product Audit & Strategy
Our team audits your products & product feeds to see which products have sold the best. We also audit product listings and explore optimization opportunities, which include titles, descriptions, images, and keywords being used.
Strategy Implementation
After presenting our findings, our team works on optimizing existing e-commerce campaigns & improving product listings. We focus on scaling the best-performing products and then scaling products that have historically struggled.
Scaling For Success
What we like most about e-commerce campaigns (except for e-commerce SEO) is that we can measure our efforts almost instantly. As product performance improves, we shift more of your budget toward the winners and explore new marketing channels.
Monthly Optimizations
Our promise to you is to optimize continuously. We identify new opportunities to offer you value and improve product performance every month. Most products have a seasonality, so we work on keeping your products relevant as demand fluctuates.
The Future Of E-commerce Strategies
No one predicted the growth of e-commerce between 2019 - 2022. According to the e-commerce platform Oberlo and Census.gov, e-commerce sales grew from $569.9 billion to $1,039.7 trillion in just three years. That's a growth of $469.8 billion (82.44%) in those three years. While the pandemic was a contributing factor, mobile technology & improvements in social media sales were the most significant factors. Further e-commerce growth is expected over the next four years as mobile technology, social media, and AI changes continue. To be a part of this growth, you should work with an e-commerce agency that closely monitors these trends before they become mainstream.
What are some of the other e-commerce trends KnewChoice is monitoring? I'm glad you asked. 2023 was the year of AI, and it will only be used more frequently as privacy laws make tracking more challenging. How will AI help in this instance? More and more advertising platforms will rely on machine learning (AI) to make informed decisions about customers' journeys and conversion models. Brands that adopt AI technology will be able to quickly spot trends & then shift promoting products to those customers. We also see increased AR (augmented reality) shopping and on-site personalization. This will likely lead to fewer random remarketing campaigns and more targeted personalized shopping experiences.
Humanize Your E-commerce Messaging
In the fiercely competitive e-commerce landscape, storytelling is the pivotal element for success. While many e-commerce brands have similar beginnings, what distinguishes them is the issue they strive to address. To excel and build a loyal customer base, narrating a unique and compelling brand story is crucial. Sales are significant, but a skillfully crafted narrative carries even more weight. Sharing a distinctive story boosts sales and reinforces the promotion of premium items. If your e-commerce agency finds it challenging to articulate its unique story, KnewChoice can assist in crafting the compelling messaging needed for success.
Paid Search E-Commerce
Social Media E-Commerce
E-Commerce SEO
KnewChoice E-Commerce Service FAQs
E-commerce marketing encompasses online businesses' strategies and tactics to promote their products and services. It involves a range of digital channels such as websites, social media, email marketing, content creation, and advertising to attract, engage, and convert customers. The goal is to enhance brand visibility, drive website traffic, and ultimately boost sales in the competitive world of online retail.
E-commerce marketing is essential because it empowers online businesses to thrive in a competitive digital landscape. It expands the reach of products, fosters brand recognition, and engages potential customers. Effective e-commerce marketing strategies, like SEO, paid advertising, and social media campaigns, drive website traffic and conversions, ultimately leading to revenue growth. In an era where online shopping is prevalent, e-commerce marketing is crucial for success and staying ahead of competitors.
Common e-commerce marketing strategies include search engine optimization (SEO) to improve website visibility, paid advertising like Google Ads and Facebook Ads, email marketing for customer engagement, content marketing to inform and attract customers, social media marketing to build brand presence, and influencer collaborations for broader reach and credibility. These tactics combine to create a comprehensive marketing approach that drives online sales and business success.
Social media is pivotal in e-commerce marketing by fostering brand awareness, engaging customers, and driving website traffic. Businesses leverage platforms like Meta (Facebook), Instagram, and TikTok to showcase products, interact with their audience, and promote offers. Additionally, social commerce features enable direct selling, making it easier for customers to discover and purchase products, turning social media into a valuable sales channel for e-commerce brands.
E-commerce SEO is optimizing an online store's website and product listings to improve its visibility in search engine results. It involves strategic keyword research, on-page optimization, technical enhancements, and high-quality content creation to attract organic traffic from search engines like Google. An e-commerce agency aims to increase the website's rankings, making it more discoverable to potential customers searching for relevant products, thus driving more sales.
Optimizing e-commerce product listings is crucial for attracting customers. Start by using high-quality images, comprehensive product descriptions, and customer reviews. Then, incorporate relevant keywords in product titles and descriptions and organize products into well-defined categories. Additionally, ensure your site's load times are fast and provide an intuitive navigation system. Enhancing the visual appeal, information, and organization of your product listings will create a more compelling shopping experience for potential customers.
Mobile has a profound impact on e-commerce marketing. Mobile optimization is crucial with a growing number of consumers using smartphones for shopping. Responsive design and fast-loading mobile pages are essential for a seamless, user-friendly experience. Moreover, mobile apps, mobile-friendly payment options, and mobile-targeted marketing campaigns are increasingly important. Adapting to the mobile-centric shopping habits of consumers ensures accessibility and convenience, ultimately driving e-commerce success.