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Ready to take advantage of the new year and position your business ahead of your competitors? Want to save 20% on your monthly PPC marketing services while you’re at it? From January 1st to January 31st, we’re offering new clients a chance to save 20% on their monthly PPC management fees. To sweeten the deal even further, the discount is valid as long as you remain a client! Hurry, we can only offer this bonus to the first 5 businesses that sign a contract by January 31, 2025! Fill out the form to the right to learn more about this offer and to request your free PPC audit. 

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Illuminate Your Brand with paid social media services: drive engagement, boost visibility, and achieve remarkable results at KnewChoice.

Paid Social Media Marketing

Paid Social Media Icons Flying Out of a Cell Phone
When searching for a top-tier marketing agency specializing in paid social media, your answer is KnewChoice. Our team of paid social media experts is meticulously chosen for their extensive knowledge of social media platforms and building marketing strategies to achieve results. You need to partner with a paid social media agency that understands the nuances of each platform to ensure you are hitting the right KPIs.
Similar to PPC advertising, paid social media allows businesses to take advantage of placing targeted ads across today’s most popular social media platforms. Paid social media, not to be confused with organic social media marketing, is designed to place an ad (aka sponsored content) in front of people likely to take action. The challenge is finding the right audience segments that lead to purchases and sales across popular platforms.
While you may be tempted to run and manage your ads across social media platforms like Facebook, Twitter, Instagram, and LinkedIn, you are better off working with a paid social media agency that understands how to leverage lead generation and e-commerce strategies across these platforms for greater efficiency.

Our Paid Social Media Marketing
Methodology

Account Audit & Strategy

The first stage in working with us involves auditing your existing social media accounts to identify your target audience and desired conversion action and explore if your messaging matches your audience targeting on each platform.

Account Rebuilding

Upon completing your account audit, our team works on rebuilding your account or expanding the account with new campaigns, new ad creatives, and new audiences. We also review your conversion priorities & explore new ad types.

Learning & Optimization

We maintain regular account optimizations throughout the learning phase, primarily focusing on conducting significant-scale experiments. These experiments involve new landing pages, audiences, and ad creatives.

Scaling The Winners

The nice thing about social media advertising is that we can quickly gain insight into the ads, audiences, and ad copy, yielding results. Once we identify the right balance of images, ad copy, and audiences, we shift towards finding more leads and sales.

The Current Social Media Advertising Landscape

In the early days of social media, running ads was incredibly lucrative. You were also given a plethora of targeting options that almost seemed unethical. Over the years, all social media platforms have been forced to change their targeting options to comply with privacy laws and to prevent discrimination against certain groups of people. All of this is for the better, but it has made social media advertising more challenging – if you don’t know what you’re doing. While social media advertising might initially seem complicated, our team is familiar with the current strategies that make social media work for you

How can KnewChoice scale my company’s social media campaigns? We leverage tools like first-party data (the customer data you collect), audience segmentation tools, and social media trends to target your ideal customers. We also work towards crafting the right balance between graphics & ad copy, which is crucial in today’s social media strategy. Most businesses need to realize that consumers are more aware of ads & high-pressure sales than ever before. Consumers want to genuinely connect with brands that appear more human and offer products that help them solve a problem without selling them more stuff.

Paid social media strategists sitting at tables in a room with a book shelf and plants

Paid Social Media Marketing Is The Way To Go!

While we would love to help you with your organic social media management, our services are better suited to paid social media marketing. This is because paid social media allows us to accurately track actionable KPIs that lead to revenue goals, thus justifying your monthly marketing budget. Organic social media ROI is more complex to quantify and, therefore, more challenging to prove our value.

Lead Generation

Depending on your business, social media advertising can be an excellent place to find leads for your business as long as you're focused on the right platform and lead gen campaign. Some companies will convert better on one platform over another, so it's imperative to understand your entire customer journey. Social media is often given partial credit (assisted conversion) because it plays a crucial role in your customer's purchasing decision.

E-Commerce

Despite the many changes we've seen in audience targeting and ad formats across platforms, social media e-commerce remains a pivotal sales strategy for many online brands. Most social media users are first aware of a product because they see an ad in their feed. If your business is struggling to scale your e-commerce campaigns, you might need to build your ads or campaigns according to the current best practices of each platform.

The Benefits of Social Media Marketing

Even though social media platforms have undergone many changes over the past few years, social media advertising plays a role in most consumers' decision-making processes. As mentioned in a prior section of this page, social media channels often contribute to a conversion, even if it was not the final source of traffic that led to the conversion. Another unique aspect of social media is the shareability of your content and ads. The initial ad click costs money in many cases, but when a potential lead shares that ad with friends and family, the additional traffic is often free. This expands brand awareness, helps increase your CTR, and lowers your lead costs per acquisition. If you're ready to work with a social media agency that can help you leverage more of this free traffic from your paid efforts, then look no further.

Successful paid social media marketing campaigns result in user reactions, which can improve campaign performance and lower lead costs per acquisition.

KnewChoice Social Media Marketing FAQs

Which Social Media Platforms Should My Business Be Using?
To answer this question, you need to identify two things. Who are your ideal customers? And Is your business B2B or B2C? These two questions will help you choose the right platforms to communicate your message to your ideal customers.
Of Course! After all, we’re an extension of your marketing team. Our primary objective is to ensure your business uses the social media platforms relevant to your business. Businesses often fail on social media because they choose the wrong platform to sell their products and services.
Indirectly, yes, we can. Follower growth falls into organic social media marketing, something other than what we offer. Instead, we focus on paid strategies aimed at attracting your ideal customers. As we continue to scale your business through paid social media marketing, a minor by-product of our efforts is organic followers as people begin to engage with your business
If you’re an existing client, yes, we can. Over the years, our founder has established relationships with key personnel at various social platforms, and we can reach out to them in case of an account suspension. That being said, we will NEVER do or advertise any products or services that will get your account banned or suspended. We adhere to each platform’s terms of service to avoid this sort of thing. Unfortunately, we can’t help if you’re not an existing client. We need to clearly understand what led to the suspension in the first place.
Although it’s common for businesses to share the same content across all their social channels, there are more effective ways to use social media. Yes, it requires more work, but sharing unique content is more rewarding in the long term. The best approach is repurposing the content to fit each platform’s audience. This approach leads to better brand recognition and higher content engagement, building more trust with loyal followers.

Explore Our Other Marketing Services

Paid Search Marketing

PPC ensures swift, precise traffic to your website, ensuring your products and services reach the intended audience with high ROI potential, making it a formidable traffic source.

Learn More

Search Engine Optimization

SEO enhances online visibility, attracts organic traffic, and fosters sustainable growth by elevating the rankings of your products and services in search results, thereby bolstering your online credibility.

Learn More

E-Commerce Marketing

E-commerce marketing employs digital strategies to connect with a worldwide audience, enhance sales, and foster brand allegiance. Success lies in expanding high-selling products and reconnecting with previous customers.

Learn More

Performance Analytics

Performance analytics facilitates data-driven decision-making, refines marketing strategies, and elevates ROI by offering valuable insights into the products and services that yield the most revenue.

Learn More

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