Paid Search Marketing
When you need a marketing agency with expert-level PPC management knowledge, look no further than KnewChoice. Our team of PPC management experts is second to none because we've carefully hand-selected strategists with years of experience. Our founder has worked at several prestigious marketing agencies in Los Angeles and Orange County, so he knows their strategies inside and out.
PPC advertising is the lifeblood of thousands of companies around the world. Whether your company is on the Fortune list or you are nowhere on it doesn't matter. One thing is sure: your monthly advertising budget should not be trusted to just anyone. Our team has audited hundreds of accounts and millions of dollars in advertising budgets to identify today's best strategies.
- Our biggest goal is streamlining accounts by reducing wasted ad budgets, scaling successful campaigns, reinvesting the saved budget into new campaigns, or expanding into other marketing channels. All of this is done with the intent of generating more revenue.
Our PPC Management Methodology
The Future Of PPC Advertising
2023 was the year of AI and increased online privacy, which forever changed the PPC advertising landscape. New privacy restrictions eliminated third-party cookie tracking, which forced the usage of Google Analytics 4. To complicate matters even more, the privacy changes led to Google and Microsoft having to roll out new AI-focused marketing strategies within Google and Microsoft Ads. These recent changes will impact your ability to target audiences, bid on keywords efficiently, and alter the ad creatives used on both platforms.
Lucky for you, our team has been closely monitoring the changes being driven by AI and privacy restrictions, which means your campaigns will be built using up-to-date best practices. KnewChoice is familiar with the current smart bidding strategies and the changes impacting keyword bidding paired with Google's new audiences and conversion paths. The PPC advertising landscape will only get more challenging, which means you need to partner with an agency capable of scaling with privacy and AI-focused strategies.
What Type of PPC Management Do You Need?
There are two basic types of PPC advertising strategies. There is e-commerce PPC and lead generation (lead gen) PPC. While some businesses require both, most companies typically only need one or the other. No matter which type of PPC service you need, both should focus on improving ROI and generating more revenue.
Lead Generation PPC
E-Commerce PPC
KnewChoice PPC Strategies
KnewChoice PPC FAQs
Yes, however, it's a 30-day minimum contract. Compared to other agencies, we don't force you to stick around 3, 6, or 9 months if things are not going well. We ask that you give us at least 3-4 months because it takes time to build landing pages, campaigns, & restructure accounts, but we don't force those 3-4 months on you.
Never! We don't charge you any hidden fees. Our fees are based on the services you choose for your business. We have a one-time setup fee and a flat monthly management fee that correlates to how much you spend on monthly advertising. This fee is flexible and increases or decreases along with your monthly advertising budget.
Rome wasn't built in a day, so we ask that you be patient while we finish building your landing pages, campaigns, or ad accounts. On average, it takes 3-4 months to truly understand your business and how we can scale your online campaigns. In that time frame, however, we are running multiple experiments and creating various assets to get us to the finish line. While in rare cases, you will see a performance increase in 30 days, it's uncommon, and we should utilize the entire quarter to build, optimize, and scale your campaigns.
Not at all. We've worked with all types of businesses, from local businesses to Fortune-listed companies. If this is your first time advertising, we can help you set up your advertising accounts from scratch. Please remember that it may take a bit longer for you to see results because you will not have any prior advertising data for us to leverage. That means that while we build your accounts towards revenue-focused strategies, most of the tests and data we collect will be geared toward gaining traffic. Brand-new businesses take longer to shift from traffic to revenue advertising strategies.
You do! If you're a new client and we need to build a new Google Ads account, we will walk you through the steps to creating the account. Once the account is set up, you must grant us admin access so we can build your campaigns and ads. The ad accounts are yours if you choose to end the relationship anytime. The same applies to landing pages, text ads, display ads, and any graphics we create for you.
It depends on your business, industry, products, services, and goals. Typically, more competitive industries will have higher CPCs and CPAs (cost per acquisition), so keep that in mind when creating a marketing budget. The nice thing about PPC is that you can calculate what you can expect to pay per click and each lead or sale you acquire. PPC budgets average between $3k and $200k per month.
All advertising costs are paid by you directly to the advertising platform(s) you choose. While we can help walk you through updating your billing within each platform, you are responsible for any payments and balances owed to each platform. We will, however, send you a separate invoice for monthly marketing services provided to you each month. This monthly management fee will remain unchanged unless you discontinue services, add services, or increase or decrease your monthly advertising budget.